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HUNGRIO


Aiming to disrupt fast food sector by providing home food directly at homes of our sellers.

New type of shared economy platform - marketplace, connecting and facilitating exchange between two market players: home cooks (~350K, US) and everyone who is looking for better food experience (~193M, US).

VISION

What if you could have home food made by your neighbor grandmothers (and other keepers of secret family recipes) at their homes anytime you wish?

3 YEARS TARGET

100,000 of private sellers in the USA.

Profit: $2,5M per day.

MARKET

  • Fast food users
  • English speaking markets with developed credit system
  • Main location potential: USA


MARKET SIZE (USA)

BUYERS

  • Population - 318,9M
  • 1 out of 4 people eat fast food daily
  • 80% (255M) eat fast food at least one time per month
  • 76% of fast food consumers think fast food is "not too good" or "not good at all for you"
  • Number of people unsatisfied with current fast food experince: 193M
  • Americans spend 10% of their disposable income on fast food every year
  • 110M of active targetable fast food users on Facebook
  • Annual fast food revenue - $201B


SELLERS

  • About 60% of all population cooks at home daily
  • 7.8M unemployed officially
  • Estimated number of potential homemade food sellers: 350,000 (US)

PLATFORM

Our platform hungrio is an interface to underlying market, enabling new type of facilitation and exchange between buyers and sellers of home food.

BENEFITS

Massive food diversification. Personalized, cheap, close, fast, authentic and health oriented. Ability to filter food providers by types of food (vegans, organic, allergies, medical conditions, religions and etc.).


FOR BUYERS

FOOD DIVERSITY

Foods in our platform as diverse as many providers in our system. Each one of our members brings to the table their best and some of the most interesting and unique recipes from their native countries. 

TIME

Located in close proximity and ready at chosen time. Time spent for travelling, food purchase, preparation, clean-up, or waiting for your order is close to zero.

SAFETY

In order to use the system sellers and buyers have use their credit cards. This provides us with safe environment for both of our market players.

HEALTH

Each one of our home cooks is personally interested in great reviews. Each one of our cooks is encouraged to prepare only health-oriented food from organic supplements.

COST

All of our sellers prepare food at their home kitchens. There is no extra charge involved for business upkeep, real-estate, staff, service. There is no packaging waste. At the same price you can eat fast food or fast and healthy homemade food with us.


FOR SELLERS

WORKPLACES

Economy at current time is not in the best conditions and our solution is a win-win for workplaces development. It’s extremely easy for providers to join the system to start earning money immediately.

Ability to work anywhere without barriers and restrictions of age, language and education.

All our seller need is a kitchen.

REVENUE

  • Average check is $10
  • 75% to the provider
  • 25% is our revenue - commission for attracting new customers, system development. In regular restaurant business ~25% of income is an average cost of place rental/maintenance
  • Our market in the USA alone: 255M of buyers

BUSINESS MODEL

Commission based: seller pays us up to 25% from transaction. For example: our average check is $10 and our revenue is $2,5.


TARGET GOAL

1 YEAR IN 

  • ROI (1M investment) within 1 year with will need average amount of transactions per provider: 10 per day with total sellers involved per day: 100
  • In August 2017 we expect 30,000 transactions per month
  • Annual revenue after one year - $900K

3 YEARS 

  • In 3 years - we expect 100K of sellers across network 
  • Income: $2,5M per day (including taxes)
  • Potential annual revenue: $912,5M


SEED INVESTMENT 

  • $500K-1М

MARKETING STRATGEY

ATTRACTING BUYERS

  • Free food: every new seller (cook) have to serve first clients for free till he/her gets first 5 reviews
  • 1% will go to hungry children of the world. Every time you eat with us - you feed a hungry child through foundations of Julianne Moore, Naomi Campbell and Jeff Bridges
  • For self-marketing new cooks will be encouraged to place link to their profile on social networks and cross media posts from user profiles (news and experiences)
  • Users will be encouraged to send link of their profile to their friends
  • If user sends an email “invitation” to 4 people, then he/her can eat free of charge for up to $10
  • Everyone who gets an invite receives $5 and can bring another person at $5 off the cost of additional meal
  • Promotions through social groups helping with work. Databases of unemployed cooks. Blogs and portals publishing materials about cooking and food. Advertising and PR articles. 
  • Money back guarantee for bad experience


ATTRACTING SELLERS

  • Promotion through cooking training classes, community centers, social groups
  • Our existing workforce network of 250K members globally

COMPETITION

Recent rapid growth of companies specializing in the delivery of homemade and restaurant food (ubereats.com, foodora.ca, postmates.com, watscooking.com, fromahome.com, mealsurfers.com, mealhopper.com, gethomemade.co).


SIMILAR PATTERNS

  • Eathwith.com - raised 8M. Difference with our business model: EathWith specializing in semi and professional chefs, inviting people to experience dinner together with hosts. In contrast our business model is open to anyone who can cook (easy entry), and clients are welcome to eat anytime convenient to them without host participation. 
  • Plateculture.com - raised 200K. Growing in Southeast Asia. Difference with us: they don't have mobile app and specialize only in dinners with hosts.
  • Munchery.com - raised $117,2M. Specialising in delivery of weekend dinners.  Difference with us: we specialise in home-food on demand in our hosts places.


SUSTAINABILITY 

Most of recent food delivery companies will dissolve within 2016. On average food delivery is too expensive for end users.


OUR CONTRAST

  • Our buyers can experience food directly at sellers places 
  • Schedule is specified by buyers and not sellers
  • No sellers participation in the dining experience with buyers
  • Ability to filter food by type
  • Communication between both parties is minimized
  • Our app is much easier to use for both sides

TEAM

2 FOUNDERS, 3 DEVELOPERS, 2 BUSINESS CONSULTANTS

TIMOFEY YURIEV - CEO

Creative Director XAXIS, WPP Digital (New York, Toronto)

UX/UI Director CORTICA (neuroscience tech. Israel) 

Head of international creative groups, managing large cross-disciplinary teams on integrated projects.

His works include online development, UX / UI, augmented reality, immersive environments, digital creative direction.

HLEB PAULOWICZ - CTO

Developed universal business processes for digital government complex. Patents #2013619594 and #2013619595 issued.

Full-stack software engineer. Blogresearch LLC (software for government agencies and digital government services)

Business process engineer Rostelecom

Application development with PHP, AngularJS, UI/UX and business processes building. 4 years experience in projects with high-security level. Expert in Jira, Trello, Git, SVN, Zurb Foundation. 

CONTACT

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